Being sustainable is being productive, thriving and built to last. From people to processes, it's about being around for the long haul and helping grow the New Zealand economy.
Sustainability is not all about being green.We're talking the entire concept of business sustainability, which incorporates five key criteria:
·Strategy (such as business plans, leadership and innovation),
·Workplace (think productivity and equal opportunity),
·Marketplace (such as procurement practices and good design),
·Environment (now we're talking green), and
·Community (philanthropy and community involvement).
When we focus on these areas great opportunities arise for new business and efficiencies, for greater competitiveness and resilience.
Business sustainability requires your organisation to consider the economic, social and environmental context in which it operates. For example governance and financial arrangements to ensure long-term profitability, investing in staff training and local community initiatives and improving productivity through resource efficiency. Successful sustainable businesses are those that embed these principles into every aspect of their business: in their long-term planning, day-to-day operations and interactions with customers, staff and suppliers.
The global move towards sustainability affects all industries and economic sectors and creates many opportunities for businesses, including:
•Creating value through market advantage
•Enhancing brand integrity and corporate reputation
•Ensuring continued market access
The Gisborne Chamber of Commerce is working increasingly in this sphere and is looking to develop a committee to bring further attention to this emerging business issue. To find out more .