The Eastland Group Innovation & Inspiration Speaker Series
The Eastland Group Innovation & Inspiration Speaker series gives Gisborne business people rare access to some of the best business and creative minds in the country. The series touches on key themes for the Gisborne region including entrepreneurship, creativity, Maori business and sustainability. Next in the series...
Justine Troy
Founder 42 Below, Columnist (Metro Magazine), Best Selling Author (Every Bastard Say's No).
Motivational speaker Justine Troy has seen it all and if you haven't heard of the success of 42 Below Vodka you must have been living under a rock!
Initially brewed in their garage, everything about this vodka was audacious, from the very notion of making high-end vodka Downunder to its shock-and-awe advertising campaigns and the fact that it would go on to beat the world's great brands in international vodka competitions. But the most remarkable thing about 42 Below was the way it stole the world's bartenders' hearts and eventually attracted the attention of liquor giant Bacardi, which paid $138 million to buy the brand.
Her new book 'Every Bastard Says No' is the rollicking tale of how Justine Troy, her husband Geoff and their business partners and loyal staff risked all and worked their butts off to do what New Zealanders so dream of doing but so rarely manage: build a brand that makes the world sit up and take notice. It's an inspirational business story that will appeal to entrepreneurs, business students, creatives, and everyone who loves a brave – and ultimately successful – little Kiwi battler.
Justine is a straight talker and she doesn't sugar coat her experience. She talks about her journey breaking into the market and having doors shut (i.e. the book's title) by many of the people they approached about their product.
Time:7pm
Venue:Quality Hotel Emerald
Cost:Members $35 Non Members $45
Format: Nibbles provided with cash bar
The Innovation and Inspiration Speaker Series is proudly supported by:
