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LeaderBrand Holdings

Founded in 1975 by Murray McPhail, LeaderBrand is one of New Zealand's most recognised and diverse horticultural businesses. LeaderBrand has farms located in Gisborne and Canterbury, growing approximately 3,500ha of fresh produce each year for process, domestic and international customers. We employ 200 permanent staff, with an additional 300 seasonal staff through the summer harvest period. Established grower, packer and exporter of Buttercup Squash (Kabocha). Leading grower, packer and shipper of Broccoli, Lettuce and fresh Sweet Corn for the New Zealand market. Owner of one of New Zealand's most modern salad production facilities. One of the largest Gisborne growers of internationally acclaimed Chardonnay and Pinot Gris grapes. A key supplier of process crops such as Tomatoes, Sweet Corn and Pumpkins.

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